The origin
Who theflock?
I'm Adam Lana. Before WAM I spent years at Curve Cycling obsessing over carbon layup, rim geometry, and what happens when you push lightweight wheels well beyond reasonable limits. I've designed, tested and thrashed enough carbon to know exactly what makes a wheelset fast, reliable and lively — and what is just bloated marketing noise.
WAM was built on a simple premise: top-tier, ultra-wide carbon wheels shouldn't carry a massive retail tax or pass through five middlemen before they reach your bike.
Engineered for speed.Powered by the flock.
We didn't design WAM to sit in a display case. We built a 30 mm internal width, sub-1300 g wheelset engineered for high tyre volume, low-pressure traction and immediate responsiveness on wide road and gravel.
Behind WAM is Project Flock — a community-led ecosystem connecting cycling advocacy, city ambassadors and real riders. Instead of spending thousands on traditional corporate advertising, we build direct platforms with local leaders in key cycling cities. When you ride WAM you are connected to a grassroots network using cycling to make cities better, smarter and safer.
Our model
Deep carbon pedigree
Years of hands-on industry engineering and real-world testing behind every layup decision. Nothing ships on a hunch.
Direct & transparent
Streamlined shipping straight from our manufacturing partner. Low overhead, high performance, no five middlemen taking a tithe.
Ambassador-driven
Local city captains who test, demonstrate and share the gear inside their own riding communities.
No corporate fluff. No unnecessary markups. Just magical wheels and a community moving the ride forward.